The bath towel
Released in January 2025
To find out more, read this article.
Out in February 2026
Switched to a weight of 650g/m2 (vs. 700 before) because some of our customers found the first generation too heavy and too slow to dry.
Added a loop for hanging it up.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
A high density of around 650g/m2 for a plush feel.
Most towels on the market come from Turkey, India or China, where factory wages are well below what NGOs call a "living wage" or "subsistence wage". Our towel, on the other hand, is spun, woven, dyed and made in Portugal. By making that choice, we make sure the people who make it earn enough to live with dignity.
The techniques behind the quality
Ring-spun yarn
Also known as "ring spinning", it produces a fine, soft and strong yarn.
Ring-spun yarn
Two-ply yarn
Two-ply yarn
The yarns are twisted together (like a cable) before being woven, for greater durability.
Ring-spun yarn
Two-ply yarn
Like a hotel
A high density of 650g/m2 for a plush feel, with large loops over 4 mm across for absorbency. All of it 100% organic cotton and 100% made in Portugal.
In detail
Large loops
4 mm high for better absorption.
Small loop
So you can hang it up easily.
Composition
100% cotton
Origin and certifications
... make them in Portugal and not in France? Of course, producing in Portugal lets us sell at a lower price. But it's also because, as far as we know, there are no more French manufacturers of cotton terry fabric. As far as we know, the only brands making their towels in France use linen: Embrin and Le lin d'Ariane.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The main risk with your towels is that they turn scratchy - and that goes for every towel in the world. There are plenty of old wives' tricks to avoid it (white vinegar in particular, which gets rid of limescale), but the most effective one is a spin in the tumble dryer.
It's possible that some loops may snag and break, especially if you wash your towels with your jeans and the zips open. So do close those zips :). Or wash your towels separately.
Care instructions
Before using it
We recommend washing this towel before using it for the first time.
The towel may leave a few fibres on your skin at first, but this will disappear completely wash after wash.
How to wash it
Wash it at 30°C and avoid fabric softener, which isn't great for absorbency. If you're set on having soft towels straight out of the machine, we recommend adding a glass of white vinegar to the softener compartment (the one with the little clover leaf): it removes the limescale that makes your towels rough.
Air-drying will always be better for the planet, but the tumble dryer can bring back the towel's loops to the fluffiness and softness they had on day one.
You now know everything — enjoy your shower!
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.