The knitted polo shirt
Released in April 2026
To develop this first generation, we started from the same organic cotton yarn we use for our textured sweater.
We use organic cotton because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
We chose a pearl knit stitch, which gives the fabric a lovely texture. This makes for a heavier polo than a classic version (around 350g for a size M).
This polo shirt is made in Portugal, at the Elmate factory we've been working with since 2018.
The techniques behind the quality
Two-ply yarn
The yarns are twisted together (like a cable) before being knitted, for greater durability.
Two-ply yarn
Knitted as tightly as possible
Elastane reinforcement
Pre-washed
Knitted as tightly as possible
The stitch is knitted as tight as possible. This uses more material and therefore costs more, but it limits pilling and gives the fabric more structure.
Two-ply yarn
Knitted as tightly as possible
Elastane reinforcement
Pre-washed
Elastane reinforcement
4 elastane threads are inserted at the ends of the sleeves and hem to limit stretching over time.
Two-ply yarn
Knitted as tightly as possible
Elastane reinforcement
Pre-washed
Pre-washed
This polo shirt is stabilised and pre-washed at the factory so it won't shrink on you at home (with cotton garments, most of the shrinking happens during the first wash).
Two-ply yarn
Knitted as tightly as possible
Elastane reinforcement
Pre-washed
Effortlessly classy
Because its knit is intricate and the cut well designed, you’ll only need to slip on this polo with a nice pair of trousers for your elegance to look effortless. This effortless class is what the Italians call sprezzatura. Salute!
In detail
Moss stitch
A knit stitch that's naturally stretchy and gives the fabric some texture.
Ribbed cuffs
1x1 rib (one knit stitch, one purl stitch) to snug up the hem and cuffs.
Milano collar
The collar is knitted with a milano stitch, which is particularly dense, so it holds its shape well.
Fully-fashioned knitting
Also known as "fully fashioned": the panels (back, front, sleeves and collar) are knitted directly into the right shape to avoid wasting material.
Dropped shoulder line
The shoulder seam sits slightly towards the back: this makes it less visible and helps the polo shirt lie more neatly.
Thick buttons
Tone on tone and firmly secured with a cross-stitch (with a spare one sewn onto the composition label).
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
... make it in Portugal and not in France?
Of course, producing in Portugal lets us sell at lower prices. But it's also easier to achieve good quality there: in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others besides us manage to make very good knit polos made in France, like Nitto.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
Unlike a wool version, it won't shrink in the machine, pill or develop holes.
On the other hand (precisely because it's made of cotton), it will tend to stretch out with wear (and tighten up a little after a machine wash), and the colours will fade over the years.
We chose a hard-wearing knit, but the raised texture still carries a small risk of snagging (fortunately it's easy to repair).
Care instructions
Wash inside out to avoid snags and limit fading.
Dry flat: your polo is heavy when wet and could lose its shape on a hanger.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
L'étiquette ci-dessus montre le coût environnemental du produit selon la méthodologie officielle de l’affichage environnemental français. C’est ce que sa fabrication “coûte” à la nature quand on regarde son impact sur le changement climatique, l’acidification des océans, sa toxicité pour l’eau douce, etc. Aujourd'hui déployée dans le secteur textile, cette étiquette devrait bientôt figurer sur de nombreux produits de consommation de votre quotidien (alimentation, cosmétiques, ameublement...) pour vous aider à acheter de manière plus éco-responsable.
Le polo en maille a donc un coût environnemental de 669 points d'impact*.
Par comparaison, un vêtement de poids équivalent, 100% coton bio, fabriqué au Bangladesh et vendu par une marque de fast fashion, a un coût environnemental de 1617 points*.
Pourquoi cette différence ? Voici les principales raisons :
- Les pays de production : fabriquer au Portugal ou en France nécessite moins d’énergies fossiles qu’au Bangladesh (un des principaux pays producteurs de vêtements low cost). Résultat : cette fabrication plus locale limite les impacts sur le changement climatique, l’acidification des océans ou l’épuisement des ressources.
- La matière : le coton bio a un impact environnemental assez faible comparé à la matière coton bio, notamment car il utilise peu de pesticides (donc faible toxicité pour l’eau douce) et qu’il est biodégradable (donc moins de problématiques de micro-fibres ou de déchets en fin de vie).
- La durabilité : les enseignes de fast fashion incitent à l’achat notamment en renouvelant très rapidement leurs collections et en proposant de très nombreuses références, et elles découragent de réparer en pratiquant des prix dérisoires. Cela augmente donc le nombre de vêtements vendus par personne et diminue le nombre de fois où un vêtement est porté. À l’inverse, chez Loom, nous avons choisi d’avoir des pratiques commerciales qui encouragent nos clients et clientes à garder leurs vêtements le plus longtemps possible.
Même si on a tout fait pour qu’il soit le plus faible possible, l’impact environnemental de ce produit n’est pas négligeable. Donc avant d’acheter, faites durer vos vêtements le plus longtemps possible.
*Calculs effectués par Loom le 05/10/2026. Cliquez sur les liens pour accéder aux simulations de l'outil officiel Ecobalyse et avoir plus de détails sur les hypothèses retenues. Attention : le nombre de points n'est pas toujours exactement le même sur Ecobalyse (dont la méthode évolue régulièrement) que sur l'affichage environnemental officiel (basé sur la version 7.0 d'Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.