The straight-leg jeans
Released in October 2025
No need for elastane when the cut is straight.
And if we use organic cotton, it's because so-called "conventional" cotton is a disaster for insects, birds and farmers. More info in this article.
A fit that gives your legs more room than our semi-slim jeans, with a 20 cm leg opening for a size 31.
The equivalent of a 440g/m2 density, which is thick enough for good durability over time and neither too light nor too heavy to be worn pretty much all year round.
These jeans are made in Portugal, in the 5D factory we've been working with since 2019.
The techniques behind the quality
Light wash
We no longer make “light blue” or “bleach” colours because experience has taught us that industrial washes weaken the fibre and shorten your jeans' lifespan accordingly. If you're dreaming of a lighter colour, you'll just have to… wait a few years: the indigo dye will fade with wear and washing, giving it a one-of-a-kind wash (if the subject fascinates you, dive into this forum). Abrasion resistance results in the lab: 30,000 cycles for light blue vs. more than 100,000 for raw.
Light wash
Pre-washed
Pre-washed
These jeans are stabilised and pre-washed at the factory, so they won't shrink on you at home (with cotton clothing, most of the shrinking happens during the first wash).
Light wash
Pre-washed
Like jeans of old
The straight cut has two advantages: it's comfortable (because it doesn't squeeze the thighs or calves) and it lets us do without elastane (because it doesn't squeeze the thighs or calves). So for these jeans, we were able to go back to the original recipe: a sturdy 100% cotton denim fabric.
In detail
Italian denim
The fabric comes from Candiani, an Italian manufacturer renowned for the quality of its denim fabrics.
A blue that ages beautifully
Like most blue jeans on the market, this pair is coloured with indigo, a pigment dye that will fade with rubbing and washing.
Button fly
Closure with engraved metal buttons, just like on vintage jeans.
Deep, sturdy pockets
26 cm high to fit your hands, and pocket bags made of sturdy fabric to withstand your keys.
How to wear it
A few ideas if you're stuck
Composition
100% cotton
Origin and certifications
... make them in Portugal and not in France? Of course, producing in Portugal lets us sell at lower prices. But it's also easier to achieve good quality there: in the 80s, when France offshored its industry, Portugal strengthened its own. That said, others besides us manage to make very good jeans crafted in France, such as 1083, DAO or Atelier Tuffery.
How this product will age
How do we know? We ask our customers what they think of the product one year after they've bought it. And if the product is less than a year old, we give you our predictions based on some spontaneous feedback and on our experience with similar products.
The colour of these jeans will develop a patina over time. Like all 100% cotton jeans, they'll stretch a little as you wear them (about half a size), tighten up a little when you wash them, then stretch out a little again as you wear them...
If holes start to appear after a while, take these jeans to an alterations tailor straight away: the professionals will be able to fix it for around twenty euros.
If you're into cycling, motorbikes, horses or any other mode of transport you climb astride: these jeans are hard-wearing, but not indestructible either. If your steed tends to wear holes in your jeans, try the brand Bolidster instead.
Care instructions
If these jeans feel a little tight at the waist the first time you try them on, that's normal: since they're 100% cotton, they'll stretch by about a cm at the waist as you wear them (a bit more than our classic jeans, which contain elastane). That said, you should still be able to easily slide a finger between the jeans and your waist.
Now on to the washing instructions:
- WASH.INSIDE.OUT. This is the most important message, so we're writing it in capitals with dots between the words, as if we were your parents. Otherwise, it could come out with streaky fade marks, because the folds in the denim rub against the drum of the washing machine. We also recommend not overloading the machine and choosing a gentle spin (max 600 rpm).
- WASH.WITH.DARK.COLOURS. Raw denim bleeds colour, so to keep your white t-shirts white, wash them separately.
Environmental cost
This environmental cost is calculated using the official methodology of the French environmental labelling scheme (in force since 1 October 2025).
The label above shows the environmental cost of the product according to the official methodology of France's environmental labelling scheme. It's what its manufacture "costs" nature when you look at its impact on climate change, ocean acidification, its toxicity for freshwater, and so on. Currently rolled out in the textile sector, this label should soon appear on many everyday consumer products (food, cosmetics, furniture, etc.) to help you shop more responsibly.
The straight-leg jeans therefore have an environmental cost of 1532 impact points*.
By comparison, a garment of equivalent weight, made from 100% conventional cotton, manufactured in Bangladesh and sold by a fast fashion brand, has an environmental cost of 5852 points*.
Why the difference? Here are the main reasons:
- The production countries: manufacturing in Portugal or France requires less fossil fuel than in Bangladesh (one of the main producers of low-cost clothing). The result: this more local manufacturing limits the impact on climate change, ocean acidification and resource depletion.
- The material: organic cotton has a fairly low environmental impact compared to conventional cotton, notably because it uses few pesticides (so low toxicity for freshwater) and because it's biodegradable (so fewer issues with microfibres or end-of-life waste).
- Durability: fast fashion brands encourage buying, notably by renewing their collections very quickly and offering a huge number of styles, and they discourage repairs by charging laughably low prices. This increases the number of clothes sold per person and reduces the number of times a garment is worn. At Loom, we've taken the opposite path: we've chosen business practices that encourage our customers to keep their clothes as long as possible.
Even though we've done everything we can to keep it as low as possible, this product's environmental impact isn't negligible. So before buying, make your clothes last as long as you can.
*Calculations made by Loom on 31 August 2026. Click the links to access the simulations from the official Ecobalyse tool and get more details on the assumptions used. Please note: the number of points isn't always exactly the same on Ecobalyse (whose method evolves regularly) as on the official environmental display (based on version 7.0 of Ecobalyse)
Reviews for this product
The standard practice is to send review request e-mails a few days after the purchase. We wait a month, the minimum time needed to form a well-informed opinion
Customer review policy
When do you ask customers for reviews?
We send you a review request one month after you receive your order. We reckon that's the minimum amount of time needed to have worn and washed a garment several times and to really form a well-informed opinion. After that, all your reviews are published within the week, whether they're good or not.
Do you ask for reviews on 100% of the products customers order?
We used to do that at first, then we realised we were starting to send far too many emails to some people who buy from us regularly. In short, we were spamming a bit. On top of that, it was starting to take up way too much of the team's time to reply to reviews - since we want to reply individually and privately to almost every person who leaves us a review. Today, we no longer ask for reviews on products that meet the following two criteria: 1/ There are enough reviews shown on the site for people who want to buy to form a well-informed opinion about the product 2/ We've read enough reviews within the Loom team to understand how to improve the product for the next generation.
Hold your horses: what proves we don't tamper with reviews by slapping 5 stars everywhere?
Honestly: nothing, we're just giving you our word. Same as for everything else, by the way: where we manufacture, where our wool comes from, our lab test scores, and so on. The only times we might touch what you write are if your message contains spelling mistakes (and even then, quite a few slip past us) or if it's racist, homophobic, and so on (but that's never happened so far).
Asking for a review after a month isn't enough to know whether the clothes really are durable, is it?
You're right, which is why we send you another review request email a year after your purchase – we even ask for a photo to see how your garment has aged. The answers help us improve our clothes and provide information about "how this product will age" on our product pages. To avoid bothering our customers needlessly, we don't ask for these reviews on 100% of the products ordered: as soon as we have enough data to understand the areas for improvement, we stop asking for the one-year reviews.